Skyway Books – Short Stories – Poems – Books
Market to Market
Author: admin, Category: Quick stories
Welcome back to the Skywaybooks.com blog. In previous blogs I talked about writing books and touched briefly on marketing your newly published work. I would like to dive in a little deeper about the options you have when it comes to advertising your finished product.
Getting your book on an online website book store such as Amazon or Borders is a must. The internet and its ability to be seen all over the world, gives authors today a huge advantage over authors and publishers as little as twenty years ago. When books were first published, writers would peddle their works to general stores hoping somebody might buy a copy or two. Back then they had vanity publishing and traditional publishing of course. With vanity publishing, you were forced to buy fifty or a hundred copies of your own book and it was up to you to sell them. Vanity houses unfortunately still exist today and the costs can be rather excessive.
Many people confuse vanity publishing with self publishing and the now popular POD or Print On Demand publishing. With POD, you are not forced to buy fifty copies of your own book. You can, but you don’t have to buy any if you don’t want to. Books are only printed when a sale is made.
Personalized bookmarks are an excellent marketing tool. I started with a hundred and have already gone through them. I tuck them into every book I sell on my own or send to a reviewer. Letterhead with your book title and mailing address on top is a good tool. Use the letterhead when mailing out books to reviewers or when soliciting the local book stores to see if they’d be willing to carry your book in their inventory. As for your address, rent a PO Box at the local post office if possible. The rent is cheap and it looks more professional than your home address when conducting correspondence about your literary work. Marketing vehicles for publishing are only limited to your own creativity. You can have pencils, pens, coffee mugs or shirts printed with your book title. This of course all depends on what type of book you have written and the audience you are trying to attract.
With a lot of persistence and a little luck, you can market or advertise your book and gives your sagging sales a boost!
That’s it for this week. Have a great day and happy reading to everyone!
